All of your online/offline marketing and design needs, under one roof.
Integrated Services
Product & Content Strategy
A really good content strategy, whether offline or online, will set up a two-way, or better still an all-way, communication channel where customers can provide feedback, ask questions, and share (hopefully) positive experiences about your product. Thinking about your content strategically is a very positive thing to do.
Content Generation & Copywriting
Content is king. Cliché? Yeah. True? Hell yeah! Great content generation and copywriting isn’t just about crafting sharp and stylish copy. It’s about conveying intelligent insights, creating new perceptions and converting readers into loyal customers.
Graphic
Design
We deliver customized visual systems across various print and digital mediums, including print/package design, advertising layouts, illustration, typography design, iconography and more. This helps you maintain brand consistency across the board.
Branding & Identity Development
The simple truth is that your brand is your business. It is the visual system that expresses your personality, values, and competitive edge. With conceptualized brand identities, we deliver a comprehensive style guide of customized bold, clean marks, typeface and color palettes.
Offline Services
Logo & Corporate Identity Design
Your logo is a representation of your organization in it's simplest form, we understand that your logo is a very small part of your corporate identity. Your corporate identity is formed by a complete package including: your logo, business cards, email signatures, package design, brochures and so much more.
Digital Services
Website
Analytics
If you can’t measure it, you can’t make it better. We’ll help you draw practical conclusions out of your web analytics.
Information
Architecture
Information architecture is the structure of shared information. It’s how the content on a website, intranet, online community, or other digital space is organized and labeled. 70% of usability is great information architecture.
User Interface
Design
Clarity is the first and most important job of any interface. To be effective using an interface you've designed, people must be able to recognize what it is, care about why they would use it, understand what the interface is helping them interact with, predict what will happen when they use it, and then successfully interact with it.
Responsive Website Design
“Don’t judge a book by its cover.” Seriously? Open your analytics. See that 70% bounce rate on the home page and visit duration below 5 seconds? A responsive and good visual design could make all the difference.
Why websites are great investments
We’ve built a snazzy infographic to illustrate the value of a well designed, responsive & SEO friendly website.
Digital Platform Management
We're happy to introduce you to our sweet Social Media Management & Strategy services.
Our Digital Platform Management service combines a fully managed digital marketing service with website management, online advertising, social media management and everything in between - for one low monthly retainer.
Core Principles across all media, form our backbone
Understand Your Business
We look at your products, services, business model, company strategy, goals and limitations. We ask a lot of questions. We conduct the benchmarking study of the competition and make sure we know enough about the user.
Set Objectives
Each assignment we accept, print or online has a clear set of objectives to meet, such as:
- Double Conversion Rate
- Increase Sign Ups
- Maximize ROI
- Increase Brand Awareness
- Align Online & Offline Strategies
Define
Learn about your users – their situation, backgrounds, needs and context in which they work and make sure that your product meets all of their requirements. Put early concepts in front of people and watch how they use it, identifying any likely problems before we get into any design.
Design & Build
Using all the information, mockups and prototypes gathered in the process we start developing your product, be it your new brand identity or a brand new website to complement your existing brand.
Visit us
28 Winston Ave, Robin Hills, Jhb
Email us
Email : hello@thearmada.co.za
Call us
+27 76 768 0697 / +27 72 829 7399