Hate City Brewing Company

About The Project

Product Design & Branding

The Premise

Hate City are an uncompromising, uniquely Jo'burg craft brewery. Dedicated to the eradication of bland beer, Hate City needed a partner who shared their ideals - and their taste in beer.

How did we help?

With a fresh, blank canvas to work from, we collaborated with Head Brewer Marcel Harper on every element of the brand - from unique fonts, imagery and copywriting for the mainbrand, to hand-drawn labels and lettering for their beer bottles and packaging.